Turkish game company purchases Saudi game company

ISTANBUL (A.A) - February 23, 2012 - Turkish game company Peak Games purchased Saudi Arabian Kammelna Games. This is the first international purchase of Peak Games. Peak Games has acquired Saudi social games company Kammelna Games, marking a step forward to further cement the company's leadership in two of the world's largest emerging markets, Turkey and Middle East North Africa (MENA), said a written statement on Thursday. Kammelna founder Essam Alzamel will run Peak Games’ new studio in Damman, Saudi Arabia. With Peak's massively popular, Arabic-language Happy Farm game already topping charts with 2.2 million daily active users, the addition of Kammelna's top-performing Baloot only strengthens Peak's reach. Happy Farm is the second most popular social farm game in the world, is a top 15 Facebook game globally, and has more than a third of Farmville's numbers even as an Arabic-only property. "We have added Kammelna to the Peak Games family because of their profound understanding of MENA players and their focus on creating culturally relevant, multiplayer social games - where Peak already has an expertise with millions of users," said Sidar Sahin, CEO of Peak Games. MENA growth is projected to reach 400 million players by 2015 and has a highly engaged social gaming community. In Saudi Arabia specifically, more than two-thirds of internet users play games online, one of the highest engagement rates globally.  Currently, the Saudi Arabian region has one of the highest average revenue per user in social gaming around the world. Kammelna users alone average more than one hour in playtime. With its emerging markets approach and highly profitable portfolio of games, Peak Games ranks among the top 4 social games companies in the world. Peak's audience has been growing rapidly, topping 20 million monthly active users and 7 million daily active users, after a 25 percent increase in less than 4 months. Peak's games are played in 5 time zones, 4 continents and 5 languages.