WWF And Celebrity Chef Introduce SOS 2.0

KUALA LUMPUR, June 10 (Bernama) -- The World Wide Fund for Nature-Malaysia (WWF) and its 'Save our Seafood'(SOS) ambassador, celebrity chef Bobby Chinn launched its 'SOS 2.0' guide in conjunction with Coral Triangle Day and World Oceans Week, here, Sunday. WWF-Malaysia's Conservation director, Dr Sundari Ramakrishna said the pocket-size guide focused on creating awareness among consumers about the current status of local fisheries. She said WWF-Malaysia was also campaigning to influence market transformation towards sustainable seafood sourcing as well as to promote sustainable seafood choices for consumers. Meanwhile, Chinn said as a chef and diver, he was concerned with the declining number of fish available each year. "The number of fish is clearly declining, but I have also noticed that the size of fishes being sold are also getting smaller," he said. Chinn said he took it as his duty to educate his customers when serving them with sustainably-caught fish and to help sustain the lives of fishermen by avoiding over-fishing. During the event, Sundari also launched the SOS 2.0 interactive website www.saveourseafood.my where the public can view and download the SOS 2.0 guide for free and learn how they can help sustain our seafood. -- BERNAMA