Samsung claims top spot in Asia Pacific brands report

KUALA LUMPUR, July 6 (Bernama) -- Korea's brand Samsung surpassed Apple and Sony to claim the top spot in the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report. Other brands which featured among the top five were Nestle and Panasonic. Campaign Asia-Pacific report editor Jolene Otremba said Samsung's achievement can be attributed to the brand's dedication to product innovation within a wide range of consumer electronics. "The brand's focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in new and mature markets has helped give it a boost," Otremba said in a statement on Thursday. Samsung claimed top spot in South Korea, Hong Kong, Malaysia, Thailand and Indonesia and the top five position in five other countries. -- BERNAMA