Bahrain MERIDA signs agreement with Sportful

Manama, Aug. 10 (BNA): HH Shaikh Nasser Hamad Al Khalifa, representative of His Majesty the King for Charity Works and Youth Affairs, Chairman of the Supreme Council for Youth and Sports, President of Bahrain Olympic Committee, affirmed that Bahrain MERIDA Pro Cycling Team is progressing on the right track after signing partnership agreements with major players in the cycling world. It is also allowing the team to achieve its main targets; promote the Kingdom on the international stages by adding more recognition to its name. This comes after the Kingdom’s representative in the cycling world signed a new partnership deal with Sportful the performance apparel range, for the upcoming UCI World Tour season 2017. Sportful’s partnership with BAHRAIN MERIDA Pro Cycling Team definitely means continued work with the cyclists at the highest level. Sportful will be providing a complete technical apparel range for our new professional cycling team. "We are delighted to have a partnership with Sportful, a world renown brand well recognised for its innovation in cycling apparel. Our goal is to offer our cyclists top quality products. Sportful's huge contribution in expertise of quality and development makes it that much easier for us to reach these goals. In today's day in professional sports nothing can be neglected and every percentage of improvement counts and makes a difference. The extreme weather conditions which our athletes have to endure needs to be taken seriously and we have analyzed this closely and have noted that the top professional teams who work closely with Sportful have always been well-protected in the pro peloton, which in turn has helped bring them success, the same success which we are sure our athletes can achieve together with Sportful," said Brent Copeland, General Manager of the team. The team will use key products from Sportful’s BodyFit Pro and Fiandre all weather collections and will work with the R&D department to further the evolution of cycling apparel. "Working with pro athletes and cycling teams gives us a unique insight, makes us do rigorous testing and provides us the opportunity to improve performance in all conditions," said Mr. Dario Cremonese, Director of Sportful. Since the 1980’s Sportful has been a key part of the success for many leading World Tour teams, as well as the Italian National team winning 4 Professional World Championships and Olympic Gold. Based in the lovely dolomites mountain area of Italy, Sportful has the ideal testing ground for developing performance garments that offer the optimal combination of performance, weather protection and comfort for the most demanding conditions. This co-operation will definitely have a huge influence on the recreational enthusiasts of the cycling community. This is another, but no less important, reason for such an exciting partnership.