Pahang, Asia Brotherhood Centre Forge Tourism Partnership

KUANTAN (Pahang, Malaysia) Nov 20 (Bernama) -- The Pahang government through Tourism Pahang has forged collaboration with a motoring club known as Asia Brotherhood Centre (ABC) in an effort to promote the state as a destination of choice among motorsports enthusiasts. State Tourism, Culture, Environment, Plantations and Commodities Committee chairman Mohd Sharkar Shamsuddin said the collaboration is also aimed at reviving the state’s economy which has been badly affected by the spread of COVID-19. “Through this collaboration, ABC will help promote Pahang tourism products which will also be listed in the Malaysia Local Route (MLR) pitstop that serves as a reference for motoring groups as well as tourists such as backpackers. “Apart from food premises, it (MLR pitstop) will also provide information about handicraft products, homestays, agro-tourism spots as well arts and cultural activities available in Pahang,” he told reporters after witnessing the signing of a memorandum of understanding between Tourism Pahang and ABC here Friday. Tourism Pahang was represented by its general manager Ishak Mokhtar while ABC chairman Datuk Seri Azmi Razil Razak signed on behalf of the club. Azmi Razil said for a start, ABC planned to organise a three day event called the Pahang Border Ride from Dec 25 which would see 60 riders touring all districts in Pahang. -- BERNAMA