SCEGA Collaborates with IAEE to Offer ‘Certified in Exhibition Management’ Program

   Riyadh, July 16, 2025, SPA -- The Saudi Conventions & Exhibitions General Authority (SCEGA) launched the globally recognized Certified in Exhibition Management (CEM) program, which is offered in collaboration with the International Association of Exhibitions and Events (IAEE).
   Fully supported by SCEGA, the initiative is part of the authority’s ongoing efforts to develop national competencies within the exhibitions and conferences sector. The program aims to equip participants with a thorough understanding of the operational and planning aspects of event organization, while emphasizing innovation, quality, and sustainability in exhibition and conference management.
   The initiative bolsters the local market's readiness, solidifying Saudi Arabia's position as a leading regional hub in this vital sector.
   The launch underscores SCEGA's commitment to empowering national talent with advanced specialized skills, preparing them to lead the business events industry in the Kingdom according to best global practices. The efforts align with the objectives of Saudi Vision 2030, which seeks to develop the sector and enhance human capabilities.
   -- SPA