Apple's iPhone to create 2.6 tln won IT market in S. Korea by 2012

SEOUL, Feb. 7 (Yonhap) -- The introduction of the iPhone by Apple Inc. will
likely pave the way for a new market in South Korea worth 2.6 trillion won
(US$2.2 billion) over the next two years, a market report said Sunday.
According to the report by Digieco, an economic research center under KT Corp.,
the iPhone's release will expand the domestic wireless market by 1.9 trillion
won, while creating a new software market worth 470 billion won.
A new market for accessories and devices related to Apple's flagship product will
be worth 238 billion won, it added.
KT, South Korea's dominant fixed-line operator and second-largest mobile carrier,
brought the iPhone to the domestic market in December in an exclusive contract
with the Cupertino, California-based company.
The report said the expansion of the software and content market will create
4,900 additional jobs in the information and technology sector between 2010 and
2012.
The report by the KT research center also forecast that about 17 in every 100
mobile phone subscribers in South Korea will be using smartphones by 2012. Last
year, one in every 100 mobile phone subscribers owned a computer-like handset
device.
Mobile advertising markets will also sharply grow from 9.8 billion won this year
to 41.9 billion won in 2012, the report said.
ylee@yna.co.kr
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