ID :
116589
Wed, 04/14/2010 - 12:33
Auther :
Shortlink :
https://www.oananews.org//node/116589
The shortlink copeid
(OANA summit) News agencies should `strategize` Internet to fuel growth: OANA chairman
Editor's note: Yonhap News Agency hosts a summit of chief executives of 41 news
agencies in the Asia-Pacific region in Seoul on April 21-24, seeking to broaden
multilateral cooperation in the face of a rapidly changing global media
environment. To mark the occasion, Yonhap is filing a series of interviews with
head of the member companies of the Organization of Asia-Pacific News Agencies
(OANA).
BANGKOK, April 14 (Yonhap) -- The Internet and other media innovations pose
challenges to news agencies, but they should be embraced for their effectiveness
in reaching customers and fueling growth, the chairman of an association of
Asia-Pacific news agencies said Wednesday.
"The right way forward is to strategize the Internet as an enabler of our
business, now and in the future," Ahmad Mukhlis Yusuf, President of Indonesia's
Antara news agency, said in an email interview ahead of next week's summit of the
Organization of Asia-Pacific News Agencies (OANA) in Seoul.
Yusuf, appointed OANA chairman in 2007, stressed the role of Internet as "a
friend of news agencies" and cited the success of some global news wires in
adapting to the changing media environment.
"The key is how we as players in the news service industry take advantage of the
challenge and be versatile in the business," he said.
"Multimedia is a necessity in the future of news agencies," he said. "We have to
enter the convergence because it is a new mantra."
OANA was formed in 1961 under the initiative of UNESCO to facilitate direct
exchanges of information between news agencies in the region, which accounts for
more than half of world's gross product.
Forty-one companies from 33 countries, including Japan, Iran, Russia, the
Philippines, Vietnam, North Korea, India and Australia, make up the organization,
producing two-thirds of information circulating around the globe, according to
the OANA Web site.
Yusuf said Antara, founded in 1937, has been expanding its platforms, including
mobile text messages and news portals, to strengthen readership.
"Antara is on the right track," he said, expressing hope that his company and
Yonhap News Agency can forge closer ties in meeting the challenges of the
changing media environment.
"Yonhap as the voice of the Republic of Korea is an important source for news for
us about Korea and all its economic, business and industry strength," he said.
The Republic of Korea is South Korea's official title.
Yusuf also said Yonhap, which will host this year's OANA Summit Congress and
commemorate the 30th anniversary of its foundation, should be "more aggressive in
pioneering working relations with other members."
"It is because Yonhap is heard seriously by many people as they know that Yonhap
is the voice of the Republic of Korea, an industrial country respected by many
countries around the world," he said.
The last OANA summit was held in 2007 in Jakarta, Indonesia.
samkim@yna.co.kr
(END)
agencies in the Asia-Pacific region in Seoul on April 21-24, seeking to broaden
multilateral cooperation in the face of a rapidly changing global media
environment. To mark the occasion, Yonhap is filing a series of interviews with
head of the member companies of the Organization of Asia-Pacific News Agencies
(OANA).
BANGKOK, April 14 (Yonhap) -- The Internet and other media innovations pose
challenges to news agencies, but they should be embraced for their effectiveness
in reaching customers and fueling growth, the chairman of an association of
Asia-Pacific news agencies said Wednesday.
"The right way forward is to strategize the Internet as an enabler of our
business, now and in the future," Ahmad Mukhlis Yusuf, President of Indonesia's
Antara news agency, said in an email interview ahead of next week's summit of the
Organization of Asia-Pacific News Agencies (OANA) in Seoul.
Yusuf, appointed OANA chairman in 2007, stressed the role of Internet as "a
friend of news agencies" and cited the success of some global news wires in
adapting to the changing media environment.
"The key is how we as players in the news service industry take advantage of the
challenge and be versatile in the business," he said.
"Multimedia is a necessity in the future of news agencies," he said. "We have to
enter the convergence because it is a new mantra."
OANA was formed in 1961 under the initiative of UNESCO to facilitate direct
exchanges of information between news agencies in the region, which accounts for
more than half of world's gross product.
Forty-one companies from 33 countries, including Japan, Iran, Russia, the
Philippines, Vietnam, North Korea, India and Australia, make up the organization,
producing two-thirds of information circulating around the globe, according to
the OANA Web site.
Yusuf said Antara, founded in 1937, has been expanding its platforms, including
mobile text messages and news portals, to strengthen readership.
"Antara is on the right track," he said, expressing hope that his company and
Yonhap News Agency can forge closer ties in meeting the challenges of the
changing media environment.
"Yonhap as the voice of the Republic of Korea is an important source for news for
us about Korea and all its economic, business and industry strength," he said.
The Republic of Korea is South Korea's official title.
Yusuf also said Yonhap, which will host this year's OANA Summit Congress and
commemorate the 30th anniversary of its foundation, should be "more aggressive in
pioneering working relations with other members."
"It is because Yonhap is heard seriously by many people as they know that Yonhap
is the voice of the Republic of Korea, an industrial country respected by many
countries around the world," he said.
The last OANA summit was held in 2007 in Jakarta, Indonesia.
samkim@yna.co.kr
(END)
