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161323
Wed, 02/16/2011 - 02:46
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https://www.oananews.org//node/161323
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(New Product) GM Korea unveils all-new Chevrolet Aveo
SEOUL, Feb. 16 (Yonhap) -- GM Korea Co., the South Korean unit of U.S. carmaker General Motors Co., on Wednesday revealed its new small passenger car, the Chevrolet Aveo, in South Korea.
"The all-new Chevrolet Aveo is a fun to drive car with a confident attitude and a big heart," said Mike Arcamone, president and CEO of GM Korea, formerly GM Daewoo Auto & Technology.
"Its bold exterior styling exudes attitude while its big heart is readily apparent with the most spacious interior in the segment."
The Aveo is the second of eight Chevrolet vehicles to be launched in South Korea this year under what Arcamone has called an "unprecedentedly aggressive" vehicle launch program.
The company began receiving pre-orders Monday for its first Chevrolet car to be introduced in the country, the Orlando, following its debut in a media launch program last week.
The Chevrolet Aveo is expected to reach South Korean customers next month.
The vehicle will be available in two body types -- a sporty five-door hatchback and a stylish four-door sedan -- GM Korea said.
"The Aveo was developed to take on the best that the competition has to offer in terms of styling, ride and handling, powertrain performance and safety," the company said in a statement released ahead of the media launch program for the Aveo in Seoul.
With a 1.6-liter Ecotec engine that produces a maximum horsepower of 114 at 6,000 rpms, the vehicle has a high fuel efficiency of 17.3 kilometers per liter.
Also, a six-speed automatic transmission will be available in the new Aveo, making it the first small Chevrolet vehicle with an advanced six-speed transmission that also features automatic neutral shifting, a system that automatically commands the transmission to remain in a lower gear if the vehicle is decelerating or coasting on a downgrade.
GM did not compromise on safety of the vehicle, either, it said.
More than 65 percent of the Aveo's structure is constructed of high-strength steel, with its multi-crash load patch structure on both sides and rear of the vehicle expected to play "a key role in securing five-start new car assessment program ratings around the world."
The interior combines GM's traditional and new progressive designs as its motorcycle-inspired interior highlights Chevrolet's traditional dual cockpit theme with its new wide-track and long-wheelbase designs outside giving the vehicle ample space inside, making the vehicle a "small giant," Arcamone said.
"The all-new Chevrolet Aveo is the result of GM's extensive global small car development program based in Korea. It was designed and engineered in Korea for Korea and for the world," he said. "The Aveo will be a major force enabling Chevrolet to grow further and faster in both the domestic and global markets."
The vehicle has a price range of 11.3 million won to 14 million won (US$10,080 to $12,480) for four different trims with manual transmissions. All four models are also available with automatic transmissions for an additional 1.5 million won.
GM Korea's aggressive plan to launch eight new vehicles here within the year comes as the company has been struggling to increase its market share to a double-digit number.
Domestic sales by GM Korea rose 9.5 percent on-year in 2010 to 125,730 vehicles, but its market share only slightly increased to about 9 percent though sales by its larger competitors -- South Korea's top automaker Hyundai Motor Co. and its affiliate Kia Motors Corp. -- dropped 6.1 percent and 2.8 percent, respectively.
Combined sales by all five automakers in South Korea increased 5.2 percent last year.
"The all-new Chevrolet Aveo is a fun to drive car with a confident attitude and a big heart," said Mike Arcamone, president and CEO of GM Korea, formerly GM Daewoo Auto & Technology.
"Its bold exterior styling exudes attitude while its big heart is readily apparent with the most spacious interior in the segment."
The Aveo is the second of eight Chevrolet vehicles to be launched in South Korea this year under what Arcamone has called an "unprecedentedly aggressive" vehicle launch program.
The company began receiving pre-orders Monday for its first Chevrolet car to be introduced in the country, the Orlando, following its debut in a media launch program last week.
The Chevrolet Aveo is expected to reach South Korean customers next month.
The vehicle will be available in two body types -- a sporty five-door hatchback and a stylish four-door sedan -- GM Korea said.
"The Aveo was developed to take on the best that the competition has to offer in terms of styling, ride and handling, powertrain performance and safety," the company said in a statement released ahead of the media launch program for the Aveo in Seoul.
With a 1.6-liter Ecotec engine that produces a maximum horsepower of 114 at 6,000 rpms, the vehicle has a high fuel efficiency of 17.3 kilometers per liter.
Also, a six-speed automatic transmission will be available in the new Aveo, making it the first small Chevrolet vehicle with an advanced six-speed transmission that also features automatic neutral shifting, a system that automatically commands the transmission to remain in a lower gear if the vehicle is decelerating or coasting on a downgrade.
GM did not compromise on safety of the vehicle, either, it said.
More than 65 percent of the Aveo's structure is constructed of high-strength steel, with its multi-crash load patch structure on both sides and rear of the vehicle expected to play "a key role in securing five-start new car assessment program ratings around the world."
The interior combines GM's traditional and new progressive designs as its motorcycle-inspired interior highlights Chevrolet's traditional dual cockpit theme with its new wide-track and long-wheelbase designs outside giving the vehicle ample space inside, making the vehicle a "small giant," Arcamone said.
"The all-new Chevrolet Aveo is the result of GM's extensive global small car development program based in Korea. It was designed and engineered in Korea for Korea and for the world," he said. "The Aveo will be a major force enabling Chevrolet to grow further and faster in both the domestic and global markets."
The vehicle has a price range of 11.3 million won to 14 million won (US$10,080 to $12,480) for four different trims with manual transmissions. All four models are also available with automatic transmissions for an additional 1.5 million won.
GM Korea's aggressive plan to launch eight new vehicles here within the year comes as the company has been struggling to increase its market share to a double-digit number.
Domestic sales by GM Korea rose 9.5 percent on-year in 2010 to 125,730 vehicles, but its market share only slightly increased to about 9 percent though sales by its larger competitors -- South Korea's top automaker Hyundai Motor Co. and its affiliate Kia Motors Corp. -- dropped 6.1 percent and 2.8 percent, respectively.
Combined sales by all five automakers in South Korea increased 5.2 percent last year.
