BBC Hindi radio now available on mobile phones across US

Washington, Jun 4 (PTI) In a move aimed at serving
needs of Hindi-speaking Indian Americans, the British
Broadcasting Service has announced making available over
phone the content of its Hindi radio service in the US.
As part of this new service, Hindi-speakers in the
US can access BBC Hindi audio in two formats, BBC said in a
statement.
"By calling 712.432.6586, they can listen to the BBC
Hindi one-hour radio news programme which brings news,
analysis and interviews on a range of issues, from current
affairs to showbiz and sport. Plus, two-minute audio news
bulletins in Hindi, updated twice a day, can be accessed by
calling 712.432.6585," it said.
Terming it as an exciting development, head of BBC
Hindi, Amit Baruah, said more than one in 10 weekly users of
its website, bbchindi.com, are from the USA.
"We are really glad that, thanks to this new service,
Hindi-speaking audiences in the US can now use our audio
content in such a convenient way," Baruah said.
In this regard, BBC has entered into an agreement
with the mobile phone radio distribution in North America,
AudioNowTM.
"Listeners can now access their favourite content
on any mobile device, which we have seen builds tremendous
loyalty for broadcasters," Jen Friesen, AudioNow's Director of
Public Affairs.
"BBC Hindi's content will now be available to every
mobile-phone listener without downloads or the need to access
data services. This continues our commitment to expand unique
broadcasting content to North American mobile listeners from
around the globe," Friesen said.