ID :
206740
Tue, 09/13/2011 - 06:26
Auther :
Shortlink :
https://www.oananews.org//node/206740
The shortlink copeid
GS Home Shopping to launch TV shopping channel in Thailand
SEOUL (Yonhap) - GS Home Shopping Inc., a South Korean retailer, said Tuesday that it will launch a TV shopping channel in Thailand next month in the first such move by a local retailer to advance into the Southeast Asian country.
The company will partner with three local companies -- a satellite TV operator, a mall operator and a convenience store operator -- to start "TrueGS," a TV home shopping channel, it said.
TrueGS will be capitalized at around 9 billion won (US$8.36 million), it said.
TrueVisions, Thailand's leading satellite TV operator, will own a 45-percent stake in the TV channel and GS Home Shopping will get a 35-percent stake.
The Mall Group, a mall operator, and CP All, which runs 7-Eleven convenience stores in Thailand, will each have a 10-percent stake in the TV channel.
GS will run and manage the home shopping channel while TrueVisions will offer the broadcasting platform. The Mall Group will supply products based on its networks of department stores and malls and CP All will be in charge of shipments.
The company will partner with three local companies -- a satellite TV operator, a mall operator and a convenience store operator -- to start "TrueGS," a TV home shopping channel, it said.
TrueGS will be capitalized at around 9 billion won (US$8.36 million), it said.
TrueVisions, Thailand's leading satellite TV operator, will own a 45-percent stake in the TV channel and GS Home Shopping will get a 35-percent stake.
The Mall Group, a mall operator, and CP All, which runs 7-Eleven convenience stores in Thailand, will each have a 10-percent stake in the TV channel.
GS will run and manage the home shopping channel while TrueVisions will offer the broadcasting platform. The Mall Group will supply products based on its networks of department stores and malls and CP All will be in charge of shipments.
