Friendly Golf Tournament To Promote Luxury Tourism To Turkish Tourists

KUALA LUMPUR, March 29 (Bernama) -- In a move to attract more Turkish tourists, Malaysia is hosting a friendly three-day golf tournament at the Glenmarie Golf & Country Club, near here, from Wednesday. Tourism Malaysia in a statement said that it was the government's effort in promoting luxury tourism in the Turkish market. The tournament, jointly organised by the Malaysia Golf Association, the Turkish Federation and Tourism Malaysia, aims to promote Malaysia's upmarket products as well as positioning the country as an ideal golfing destination among the growing number of Turkish tourists arriving here. Both countries are represented by eight men and four ladies' teams, who will play a fourball match, a foursome match and a singles match througout the three-day event. "Members of the Turkish media as well as CNN are here, not only to report on Malaysia as a fun and exciting golfing destination, but also on other local tourism products such as the recent F1 Petronas Malaysia Grand Prix and the Malaysia International Shoe Festival, as well as tourist attractions in Melaka, Penang and the duty-free island of Langkawi," said the statement. Turkey is one of the emerging markets for tourism in Malaysia, and Tourism Malaysia recently reopened its office in Istanbul to strengthen Malaysia's presence there. Last year, 8,577 Turkish arrivals were recorded. Golf tourism is currently one of the 12 Entry Points Projects (EPPs) under the Tourism National Key Economic Area (NKEA) to enhance Malaysia's tourism yields and to establish itself as a luxury tourism destination. -- BERNAMA