Over 90 M'sian Firms To Exhibit Products At FHA 2012

By Tengku Noor Shamsiah Tengku Abdullah SINGAPORE, April 16 (Bernama) -- More than 90 Malaysian companies are among the 2,600 exhibitors from 65 countries participating in the Food & HotelAsia (FHA) 2012, here. The biennial mega trade event for the food and hospitality industry is being held from April 17- 20. FHA2012, organised by Singapore Exhibition Services (SES) and now in its 18th edition, is also dubbed as Asia's biggest international event. It will throw the spotlight on specialised shows that encompass all the significant sectors of the food and hospitality industry, namely, FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology. Each show is specially tailored for the increasing sophisticated needs of the food and hospitality industry. Beryl's Chocolate & Confectionery Sdn Bhd, Federal Oats Mills Sdn Bhd, Figo Foods Sdn Bhd, HSH Frozen Foods Sdn Bhd, Lucky Food Processing Sdn Bhd, Kim Shing Machinery Sdn Bhd and the Federal Agricultural Marketing Authority (FAMA), are among the Malaysian participants. Ting Siew Mui, Project Director of Lifestyle Events from show organiser, SES, said the FHA 2012 will serve as an invaluable platform for Malaysian companies to gain visibility in the foreign market and showcase their products, as well as network with potential business partners. Meanwhile, in conjunction with FHA 2012, the Malaysia External Trade Development Corporation (Matrade) will also organise a networking reception with Malaysian exhibitors at Mara Pavillion on April 18. Matrade Singapore Trade Commissioner Naim Abdul Rahman said 10 Malaysian companies under MARA will participate in the FHA 2012. "The companies will be promoting food and beverage products such as frozen foods, juices and cordials, instant foods, spices and chocolates. "We are assisting MARA in organising a reception that provides an opportunity for Singapore companies to network and have one-to-one business meetings with the Malaysian exhibitors," he told Bernama. The exhibitors are Madura Industries Sdn Bhd, V-Pack Sdn Bhd, Magic Taste Syrups Marketing (M) Sdn Bhd, AZP Resource Sdn Bhd, Perfect Agro (M) Sdn Bhd, Flavor Innovation, Masdar Safi Sdn Bhd, Muhazrin Holdings Sdn Bhd, Faiza Marketing Sdn Bhd, Azaib Holdings Sdn Bhd. Naim said the networking reception will be graced by MARA Director-General, Ibrahim Ahmad. -- BERNAMA