India: Men & Women Spend 81 Hours A Month On Smartphones

By M.Saraswathi NEW DELHI (India), May 12 (Bernama) -- In India, which has the world's second-largest mobile phone users, men and women spend 81 hours a month on their smartphone devices. However, there are sharp contrasts in how they use their devices, men likes browsing, women texting. Nielsen Informate Mobile Insight revealed that women spend 25 per cent of the time on calls and messaging, 19 per cent browsing, 29 per cent online applications and 27 per cent offline activities. Men, meanwhile, spend 50 per cent more time browsing the web. "Men use 28 per cent of the time to browse, 37 per cent on offline activities, 19 per cent on calls and messaging and 16 per cent on online applications," the study shows. As of January, India had over 903 million mobile phone users. It has the world's third largest Internet users with over 121 million as of December 2011. The average number of websites visited by men is 20 in a month compared to just 14 among women. However, women prefer social sites more than men as 43 per cent of web pages visited by women are social networking sites, compared to just 32 per cent for men, said Nielsen. Men also experiment more with apps -- they install, on an average, 16 applications in a month compared to just 11 by women. Nevertheless, women use online apps substantially higher compared to men, driven mainly by chat apps such as WhatsApp Messenger (which women use three times as much as men), Google Talk and Nimbuzz. Men however, don't mind asking for directions on their smartphones, accessing the Google Maps app more than women. -- BERNAMA