FIFTH MEDIA SET TO ENTER LANKAN MART

From Mohamad Iswandi Kasan Anuar

DUBAI, Oct 22 (Bernama) -- Fifth Media Sdn Bhd, a global marketing arm of ENT Quest Sdn Bhd, is set to enter the Sri Lankan market by establishing a strategic partnership with Aiken Technologies (Pvt) Ltd.

The manufacturer and distributor of wireless computing devices has
appointed
the local telecommunication networking solution provider, Aiken, as distributor.

"Under the agreement, Aiken would purchase 5,000 units of its Axia Soho
worth US$4.1 million (US$1=RM3.52) for channel partners and enterprise customers
in Sri Lanka in three years," Fifth Media chief executive officer, Kialee Phua,
told Bernama at the signing ceremony here Tuesday.

Phua said the partnership with Aiken would enable the company to enter into
a matured wireless market, where the network operators were offering 7.2 Mbps
HSDPA to mobile users and providing WiMAX broadband to home and
businesses.

Axia Soho is an instant unifying network solution which replaces
network
devices with one easy-to-set-up and easy-to-use server that functions as a HSDPA
broadband, IP-PBX system, WiFi Access Point for LAN, GSM Office Phone complete
with VoIP, SMS, applications, file and print server features.

Phua said the shipment of Axia Soho would commence by year-end.

Following the agreement, Phua said Aiken would develop a Queue Management
System to run on Axia Soho for a specific project in Sri Lanka.

He said Fifth Media would later promote the Aiken's Queue Management System
and other applications to Axia Soho's distribution network worldwide.

"Axia Soho opens new possibilities to enlarge business customer base and
offering new business solutions and creating new revenue streams," he
said.