Europeans hail UAE brands at "Arab Women in the Global Economy" Forum 2013 in London

Dubai, March 31, 2013 (WAM) - Nazek Al Sabbagh, a UAE business woman who is the founder of the UAE brand "Zari O' Breesam", recently participated in the second forum "Arab Women in the Global Economy" 2013 which was held in London, with the support of Arab British Chamber Of Commerce and the cooperation of Council of Arab Economic Unity. "Zari O' Breesam" is a leading UAE fashion house that provides stylish modern outfits which showcases Emirati traditions and morals. The three-day European- Arab forum attended by international audiences including ministers, diplomats, public policy leaders, business executives, representatives of research and development organisations, heads of NGOs, academics and Journalists hailed the rapidly growing role of UAE businesswomen in launching brands. The forum also highlighted the achievements of Gulf women in general and UAE women in particular, with the strategic drive of the UAE government in accelerating the pace towards knowledge economy and encouraging the private sector to take a leading role in the economy by providing ideal working environment, backed by world class infrastructure and communications network. Al Sabbagh said: "I was pleased to take part in this forum that highlighted the role of UAE women and created a communications bridge with European women. The forum leveraged on the success of the first "UAE - British Forum" which was held in London, in December 2011, under the patronage of Emirates Business Women Council, UAE Embassy and the Arab British Chamber Of Commerce in UK. Al Sabbagh hailed the role of the UAE embassy in the UK in driving this event. Al Sabbagh is the founder of "Zari O' Breesam" brand that in very short time has emerged as a leading retail fashion brand in the UAE, and is now expanding its footprint towards Europe. Al Sabbagh attributed the success of the UAE brands to the robustness of the UAE retail sector which is registering remarkable annual growth. Al Sabbagh told the conference that many UAE brands would go global within a few years, thanks to UAE's unique working environment and the integration of the local retail sector with global players. – Emirates News Agency, WAM