Emirates ID receives 109,000 interactive messages through its e-communication channels in 7 months

ABU DHABI, 21 August, 2013 (WAM) -- The Emirates Identity Authority has received about 109,000 interactive messages through its online communication channels over the past seven months. Statistics of Emirates ID social communication channels show that it has received over 34,000 messages on its "contact us" and "You ask We answer" services, which it provide through its website. The number of interactive messages through its Facebook page reached about 20,000 messages and its @EmiratesID and @EmiratesID_HELP pages on Twitter received over 53,000 tweets. Emirates ID data revealed that the number of its followers on Facebook till July 31st 2012 was over 18,000 followers, while the number of followers on Twitter exceeded 27,000 followers. The number of views of its YouTube channel exceeded 21,000 views, while around 5,000 people following its @EmiratesID_HELP service on Twitter. Amer Al Mahri, Head of Government and Community Communication Department at Emirates ID, said that the Authority seeks to develop its 12 communication channels and upgrade the communication services provided to customers through those channels. This should in turn help customers obtain the information they require in a fast and easy way, and contribute in solving the issues they face. It also comes in line with Emirates ID's endeavour to satisfy its customers and draw smiles on their faces. He added that starting May 2012 Emirates ID's pages on Facebook, Twitter and YouTube were transformed from being just platforms to publish its official news into customer interactive service channels through which it receives customers' comments and enquiries and provides solutions to all the problems they may face. This should in turn help upgrade the level of services and enhance Emirates ID's excellence. He elaborated that Emirates ID responds to enquiries received on its social communication channels within a span of time ranging from 10 minutes to 1 hour during official working hours. Resolving issues and direct interaction with customers is being done based upon the nature of complaints and within 24 to 48 hours. Al Mahri underscored that Emirates ID has made important leaps in terms of interaction with customers through its social communication pages on Facebook, Twitter and YouTube, noting that it has launched a specialised communication account on Twitter (@EmiratesID_HELP) to help customers and follow up any problems they may face. In addition to the above mentioned services, Emirates ID launched several cultural competitions on its social communication pages. Competitions deal with the history of the UAE and its civilised achievements. Competitions include "Milestones in the History of the UAE" on its Facebook page which allows its followers to participate in documenting and writing the history of the UAE. Another one is "Personalities that contributed to UAE Development" which was launched in celebration of UAE's 41st National Day. This is line with its social communication strategy titled "Promoting Citizens' belonging and Residents' Loyalty". – Emirates News Agency, WAM