5th Franchise UAE Expo generates deals worth over US$100 million

Dubai: The 5th Franchise UAE Expo, the region's leading franchise, retail and SME trade event, generated deals worth over US$100 million and initiated moves that could translate into firm contracts. Over 80 per cent space in next year's edition has been booked, according to Franchise Middle East, organisers of the show. "The overwhelming response to the show has prompted us to target over 100 franchise brands for the next year's event, covering 16 sectors," said Mana Al Suwaidi, Chairman and CEO, Franchise Middle East Consultancy. "From this year, Franchise Expo UAE is being listed on the global calendar of franchise industry events, on the lines of the established shows held annually in France, the United States and Singapore." "Apart from the varied mix of exhibitors from 18 countries representing 80 brands, we had over 3000 quality trade visitors, including from countries like China, Japan, Iran and many African countries, an indicator of the growing interest in the MENA region as a major franchising destination. As a result, we have decided to take the next year's event to a bigger and more prestigious venue," Al Suwaidi added. Among the franchise brands that reported huge interest were local brands like ICONS, Halwa '&' Gahwa Fresh Plus, Mandilicious, and international names like Desita, Regan Bulgaria, Barbecue Garden and Beef o Brady's. Organisers of the Franchise UAE Expo will be promoting the next year's edition extensively in international symposiums. In addition, the Expo's Conference is under evaluation for certification for industry credits. Finally, organisations providing funds for UAE entrepreneurs are discussing moves to provide franchising training and skills development, as the franchise model picks up momentum. – Emirates News Agency, WAM