Dubai Film and TV Commission hosts 2014 Film, Television and Branded Content Workshop

Dubai (WAM): Dubai Film and TV Commission, DFTC, is hosting a workshop with renowned film finance and branded content expert, Philip Alberstat, for Dubai film, TV, and media professionals. The 2014 Film, Television and Branded Content workshop, which is taking place over two consecutive days in Dubai Studio City, will use real life case studies to provide participants with tools and information on the business models underlying media content production with the aim of helping them bring their projects to life. Jamal Al Sharif, Chairman of Dubai Film and TV Commission, said, "This innovative workshop provides valuable insights into the different business models applied in today's competitive and dynamic media industry. Such workshops help develop the local media production industry and we look forward to holding similar master classes in the future, to foster the growth of the vibrant media community that now resides here in Dubai." Philip Alberstat, who was Executive Producer for "Romeo and Juliet" and Legal Advisor for "Mission: Impossible Ghost Protocol" said, "In a world where the consumer is in control the use of content is an important tool for brands to solve their business challenges. These workshops will give content producers in the Gulf region valuable insights in how to produce, finance and distribute their projects with brand partners." – Emirates News Agency, WAM