ID :
32450
Wed, 11/26/2008 - 10:09
Auther :
Shortlink :
https://www.oananews.org//node/32450
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GOVT URGED TO BAN IMPORTED PRODUCT ADS
Jakarta, Nov 25 (ANTARA) - The Indonesian Chamber of Commerce and Industry (Kadin) said the government needs to issue a regulation prohibiting imported product advertisements to increase the absorption of local products, and strengthen domestic industries.
"Retailers must not only import and become shop window for imported products. The government must be pushed to issue a policy to urge retailers not to promote importing products and increasing their stocks with products from national manufacturers," deputy chairman of Kadin's permanent committee for marketing and product development, Handito Hadi Joewono, said here on Tuesday after a meeting on Love Indonesian Products Awards.
He said campaign on the use of domestic products was one of the ways to support domestic industries who had turned to the domestic market due to export market problems.
"We have to be proud of domestic products. How could businessmen not be proud of introducing "Made in Indonesia" products while they are accepted in the international market," he said.
He said under the current crisis brand development has to be done as a strategy to promote local products because people were still oriented to foreign-brand products.
"Their perception must be changed. So far only few companies have been building local brands. The government needs to encourage them," he said.
In response to the idea, the secretary general of the trade ministry, Ardiansyah Parman, said that the government had already put the appeal for prioritizing local products in the implemention reference of the Presidential Decree Number 112/2007 on development and empowerment of traditional markets, shopping centers, modern shops that had already been finalized and awaited signing by the trade minister.
"The regulation does not ban promotion of import products but it appeals to retailers to prioritize promotion of domestic products," he said.
Ardiansyah viewed the national retailers had already been quite consistent displaying domestic products in their outlets. "Perhaps around 80 to 90 percent of products they sell are supplied by domestic industries," he said adding that the case was different in modern shops that had indeed displayed more imported products because they were indeed intended for certain quarters.
He said however that the number of such retailers that sold mainly imported products was small. He admitted however that import products sold in outlets in the Mangga Dua shopping center needed to be controlled.
To promote the use of domestic products, he said the trade ministry planned to conduct a "Love Domestic Products" campaign.
"Retailers must not only import and become shop window for imported products. The government must be pushed to issue a policy to urge retailers not to promote importing products and increasing their stocks with products from national manufacturers," deputy chairman of Kadin's permanent committee for marketing and product development, Handito Hadi Joewono, said here on Tuesday after a meeting on Love Indonesian Products Awards.
He said campaign on the use of domestic products was one of the ways to support domestic industries who had turned to the domestic market due to export market problems.
"We have to be proud of domestic products. How could businessmen not be proud of introducing "Made in Indonesia" products while they are accepted in the international market," he said.
He said under the current crisis brand development has to be done as a strategy to promote local products because people were still oriented to foreign-brand products.
"Their perception must be changed. So far only few companies have been building local brands. The government needs to encourage them," he said.
In response to the idea, the secretary general of the trade ministry, Ardiansyah Parman, said that the government had already put the appeal for prioritizing local products in the implemention reference of the Presidential Decree Number 112/2007 on development and empowerment of traditional markets, shopping centers, modern shops that had already been finalized and awaited signing by the trade minister.
"The regulation does not ban promotion of import products but it appeals to retailers to prioritize promotion of domestic products," he said.
Ardiansyah viewed the national retailers had already been quite consistent displaying domestic products in their outlets. "Perhaps around 80 to 90 percent of products they sell are supplied by domestic industries," he said adding that the case was different in modern shops that had indeed displayed more imported products because they were indeed intended for certain quarters.
He said however that the number of such retailers that sold mainly imported products was small. He admitted however that import products sold in outlets in the Mangga Dua shopping center needed to be controlled.
To promote the use of domestic products, he said the trade ministry planned to conduct a "Love Domestic Products" campaign.
