ID :
56949
Wed, 04/22/2009 - 21:34
Auther :
Shortlink :
https://www.oananews.org//node/56949
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GOVT TO POPULARIZE BRANDS OF 200 DOMESTIC PRODUCTS
Jakarta, April 22 (ANTARA) - The Indonesian government is to make an effort to popularize the brands of 200 of the country's products at home, regionally and globally, Trade Minister Mari Pangestu said.
"The trade ministry wants the brands of 200 local products to be widely known in the country, in the region and in the world," the minister said here on Wednesday.
She said her office was currently making a database on companies whose products were potential to have trademarks of their own including products of small and medium businesses.
To meet the target "we will facilitate them to be able to participate in various exhibitions," she said.
She said her office would also help improve packaging of products, provide production equipment and with marketing.
Right now, she said, the government had just launched "Love Indonesia" campaign logo and program to improve appreciation to the country's products, services and image in the international forum.
Besides encouraging going global, the trade ministry had also encouraged small and medium businesses to sell their products in good packaging and with trademarks.
She said the main problem of small and medium businesses was their production which was still limited. In view of that, she said her office would coordinate several small and medium businesses to meet large-scale orders.
For example, she said, "10 small and medium businesses would be asked to produce same products to meet orders."
The director of business development and registration of the ministry's Directorate General of Domestic Trade, Dede Hidayat, said his office would intensify development programs for small and medium businesses so that they could become big.
"We are ready to facilitate to make their products enter modern retail business. We are also ready to help those wishing to make trademarks or packaging," he said.
Dede said his office was ready to accompany small and medium businesses during negotiations with retailers and introduce them to producers of small packages (5,000 to 10,000 product units).
He said his office also had a matchmaking program to connect small and medium businesses with foreign buyers.
"The trade ministry wants the brands of 200 local products to be widely known in the country, in the region and in the world," the minister said here on Wednesday.
She said her office was currently making a database on companies whose products were potential to have trademarks of their own including products of small and medium businesses.
To meet the target "we will facilitate them to be able to participate in various exhibitions," she said.
She said her office would also help improve packaging of products, provide production equipment and with marketing.
Right now, she said, the government had just launched "Love Indonesia" campaign logo and program to improve appreciation to the country's products, services and image in the international forum.
Besides encouraging going global, the trade ministry had also encouraged small and medium businesses to sell their products in good packaging and with trademarks.
She said the main problem of small and medium businesses was their production which was still limited. In view of that, she said her office would coordinate several small and medium businesses to meet large-scale orders.
For example, she said, "10 small and medium businesses would be asked to produce same products to meet orders."
The director of business development and registration of the ministry's Directorate General of Domestic Trade, Dede Hidayat, said his office would intensify development programs for small and medium businesses so that they could become big.
"We are ready to facilitate to make their products enter modern retail business. We are also ready to help those wishing to make trademarks or packaging," he said.
Dede said his office was ready to accompany small and medium businesses during negotiations with retailers and introduce them to producers of small packages (5,000 to 10,000 product units).
He said his office also had a matchmaking program to connect small and medium businesses with foreign buyers.
