CJ Home Shopping to change name to CJ O Shopping

SEOUL, May 7 (Yonhap) -- CJ Home Shopping Co., a South Korean cable home-shopping
channel, said Thursday it will officially change its name to CJ O Shopping Co.
from next week.
The move is aimed at shaking off its image as a home-shopping channel. The
capital letter O comes from the adjective "omnipresent," which reflects the
company's goal of allowing consumers to shop anytime and anywhere, the company
said in a statement.
The new name will be officially used starting Monday, CJ Home Shopping said.
To seek new revenue streams, CJ Home Shopping Chief Executive Officer Lee
Hae-seon said the company was considering making inroads into Vietnam, Indonesia
and Malaysia this year.
"The core part of our growth will be global markets," Lee said in the statement.
By 2013, CJ Home Shopping aims to post a total of six trillion won (US$4.74
billion) in sales, including 3.5 trillion won from overseas sales, Lee said.
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