ID :
59946
Mon, 05/11/2009 - 13:51
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https://www.oananews.org//node/59946
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Bharti Airtel becomes India`s biggest music company
Sunil Batra
Manchester, May 10 (PTI) Riding on success of its music-
related value-added mobile services, Indian telecom giant
Bharti Airtel has now become the country's biggest music
company, overtaking the industry leader Saregama, a top
executive said Sunday.
"Music Bharti has become the largest music company in
India, overtaking Saregama India Ltd in terms of revenue,"
Bharti Airtel's Deputy CEO Sanjay Kapoor said.
While Kapoor did not disclose the exact revenue earned by
Music Bharti, which provides music services like hello tunes,
call-back tunes and music on demand, Saregama had a annual
revenue of about Rs 150 crore in the fiscal ended March 31,
2008.
Bharti Airtel, flagship company of Sunil Mittal-led
Bharti Group, recently entered into an exclusive multi-million
dollar deal with Machester United here, under which it would
offer its mobile subscribers access to the mobile content
related to the British soccer club.
"We are growing fast in the music segment," Kapoor said,
adding there was huge growth potential for the company in
other value-added service segments like mobile commerce also.
"About 80 per cent of Indians are unbanked and mobile-
commerce, as also money transfer through mobiles, would bring
in financial inclusion," Kapoor said.
"These services are catching up very fast among Indians
and have a huge potential for generating revenues at Bharti
Airtel," he added.
Late last year, Bharti Airtel had bagged the 'Best Mobile
Music, TV or Video Service' award at the GSMA Asia Mobile
Award 2008 at Macau. Airtel's Music-On-Demand was awarded for
creating a uniquely intuitive, personalised user experience of
music on mobile.
Airtel had bagged the prestigious award among stiff
competition from global leaders such as Telstra Corporation,
Australia, Geodesic Inc, USA, Artificial Life Inc, Hong Kong
and Gracenote, USA.
The company was also recognised as the best among its
global peers for its Music-On-Demand service. At that time,
the company had said, "At Airtel, we believe that music in
its various forms, genres strikes a universal chord with
mobile users. Today an increasing number of customers are
looking at the mobile as their single device for all
entertainment needs." PTI
Manchester, May 10 (PTI) Riding on success of its music-
related value-added mobile services, Indian telecom giant
Bharti Airtel has now become the country's biggest music
company, overtaking the industry leader Saregama, a top
executive said Sunday.
"Music Bharti has become the largest music company in
India, overtaking Saregama India Ltd in terms of revenue,"
Bharti Airtel's Deputy CEO Sanjay Kapoor said.
While Kapoor did not disclose the exact revenue earned by
Music Bharti, which provides music services like hello tunes,
call-back tunes and music on demand, Saregama had a annual
revenue of about Rs 150 crore in the fiscal ended March 31,
2008.
Bharti Airtel, flagship company of Sunil Mittal-led
Bharti Group, recently entered into an exclusive multi-million
dollar deal with Machester United here, under which it would
offer its mobile subscribers access to the mobile content
related to the British soccer club.
"We are growing fast in the music segment," Kapoor said,
adding there was huge growth potential for the company in
other value-added service segments like mobile commerce also.
"About 80 per cent of Indians are unbanked and mobile-
commerce, as also money transfer through mobiles, would bring
in financial inclusion," Kapoor said.
"These services are catching up very fast among Indians
and have a huge potential for generating revenues at Bharti
Airtel," he added.
Late last year, Bharti Airtel had bagged the 'Best Mobile
Music, TV or Video Service' award at the GSMA Asia Mobile
Award 2008 at Macau. Airtel's Music-On-Demand was awarded for
creating a uniquely intuitive, personalised user experience of
music on mobile.
Airtel had bagged the prestigious award among stiff
competition from global leaders such as Telstra Corporation,
Australia, Geodesic Inc, USA, Artificial Life Inc, Hong Kong
and Gracenote, USA.
The company was also recognised as the best among its
global peers for its Music-On-Demand service. At that time,
the company had said, "At Airtel, we believe that music in
its various forms, genres strikes a universal chord with
mobile users. Today an increasing number of customers are
looking at the mobile as their single device for all
entertainment needs." PTI
