Director of Media Partnerships for Twitter MENA to QNA: FIFA World Cup Qatar 2022 Tweets Viewed 22 Million Times in 2 Months

Doha, October 20 (QNA) - FIFA World Cup Qatar 2022 tweets over the past two months were viewed more than 22 million times, and the monthly average volume of football content circulation among Twitter users in the Middle East increased by 79 percent compared to the previous 12 months, said the Director of Media Partnerships for Twitter MENA Kinda Ibrahim on Thursday. Ibrahim told Qatar News Agency (QNA) that the partnership signed in August between Twitter and beIN Media Group, the official broadcaster of the FIFA World Cup Qatar 2022, will enable Twitter to give users special sports content on the world's largest football event. She added the partnership will help Twitter highlight the matches' most important moments throughout the tournament, noting that Twitter football content is followed by more than 261 million users worldwide. Ibrahim said she expects Twitter impressions of World Cup tweets will exceed 22 million views in the future. Ibrahim highlighted an annual growth in the number of global Monetizable Daily Active Users (mDAU) on Twitter amounted to 237.8 million users. Twitter shares skyrocketed by 39 percent, and video views increased by 29 percent, she added. Twitter launched many new services and features to make tweeting easier and less stressful by allowing users to share tweets with specific groups, modify them, correct spelling errors or refer to other accounts, Ibrahim said. Ibrahim added that Twitter Circle allows users worldwide to send and share tweets with a smaller crowd by choosing a list of followers who can reply to and interact with the tweets. This creates personal conversations and boosts users' ties with specific circles of followers. She highlighted the Edit Tweet feature enabling users to edit their tweets after 30 minutes of posting through correcting misspellings and referring to other accounts. Edited tweets will show a new ‘Edited’ icon to help all users know the original tweet was modified and view the full edit history, Ibrahim said. As for the feature of reviewing responses, the Director of Media Partnerships for Twitter MENA Kinda Ibrahim said to QNA that the Arabic language has been added, in an effort to encourage its visitors to reconsider their responses that may harm or offend other visitors, including insults, offensive words or obnoxious notes, before publishing their tweets, as the launch of this feature comes in line with the platform's commitment to providing a safe space for meaningful and useful conversations. The platform also introduced Branded Likes, which enables brands to own their 24-hour Twitter timeline and change the Like button to a custom animation using brand-specific images, launched in a few markets globally where the Twitter Timeline acquisition showed a 277 percent increase in recall and a +202 percent increase in purchase intent and thought when paired with branded likes. she indicated that Twitter had presented the world last year, a feature (Spaces) for live voice chats, which was tested across the platform for limited audiences, to add a new layer to conversations through people’s voices, as it provides this feature to all accounts with 600 followers or more, it is provided with new updates based on people's suggestions. These accounts will often have a good experience hosting live chats because of their current audience, and before providing the ability to create (Spaces) for everyone, Twitter is focused on learning more, making feature discovery easier, and helping people enjoy it with a large audience. As for the feminine Arabic feature, the Director of Media Partnerships for Twitter MENA Kinda Ibrahim said, that it is a new setting that allows tweeters to choose feminine Arabic as the language of communication on the platform, as part of the company’s efforts to better reflect the many voices that shape the conversations on the platform. In some languages, such as in Arabic, words can be feminine or masculine, and today Twitter gives people a choice in how they are addressed. Ibrahim emphasized the company's commitment and keenness to use inclusive language whether on its website, app or embedded in its software, as it recognizes that there is more work to be done to be able to reflect the diversity of voices around the world, and continues to share how to update features based on people's suggestions. Twitter signed in mid-August a partnership with beIN Media Group that includes a total of 320 videos, where each match of the FIFA World Cup Qatar 2022, features videos of distinctive content and one summary of the most important events, in addition to an analytical clip from inside beIN studios, to be shared on the channel's official account on Twitter and beIN Sports. (QNA)