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646026
Tue, 11/01/2022 - 08:55
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Msheireb Downton Doha Offers Immersive, Comprehensive Experience with FIFA World Cup 2022 Activations

Doha, October 31 (QNA) - Msheireb Properties today announced the list of events and activations that Msheireb Downtown Doha will host during the upcoming FIFA World Cup 2022. In a press conference, Dr Hafez Ali Ali, Director of Marketing and Communication, at Msheireb Properties said: "As the nation prepares for the FIFA World Cup 2022, the world’s largest sporting event, we are honoured to support our country in offering exceptional experiences for the community and our visitors. Msheireb Downtown Doha will be the place where visitors and football fans from around the world will meet and celebrate this global event, to reflect the impact of sports on building bridges and relations between cultures". Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: "With the world’s spotlight on our nation, the various activations aim to highlight the welcoming hospitality of our nation, the spirit of positivity, and the joy of togetherness. We are confident that these comprehensive and diverse activities will add real value to the visitors’ experience. We welcome everyone in the heart of Doha, in our sustainable and smart city, which truly reflects the essence of Qatar culture and heritage". The calendar includes interactive and immersive experiences for the fans to enjoy with activations covering sports, dining, culture and arts, entertainment, wellness, and hospitality to appeal to the interests of all visitors. The various events organized with several partners aim to engage families and guests from all cultural backgrounds and bring them together as the nation celebrates the World Cup. Msheireb Downtown Doha will feature three zones for fans and media coming from all over the world to enjoy the games and celebrate together. Each zone will have its own engaging activities and exhibitions honoring various artists and athletes. In addition to the three main zones, various brand installations will be held throughout Msheireb Downtown. The first zone is the Barahat Zone, which will be the hub for watching the matches on a giant screen or in special pods which promote privacy while fostering social interaction. A key event is the Forever Valentino Exhibition which pays homage to Valentino Garavani at Maison Valentino, and it is the largest exhibition to date in his honor in the Middle East. (MORE)

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