Malaysia to Host MIHAS 2025 In September, French Buyers to Participate
KUALA LUMPUR, Aug 2 (Bernama) -- Malaysia will host the 21st edition of the Malaysia International Halal Showcase (MIHAS 2025) from Sept 17 to 20 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.
In a statement Saturday, the Malaysia External Trade Development Corporation (MATRADE or the national trade promotion agency) said five French buyers from the food and beverage and fashion sectors will participate in the showcase through the MIHAS International Sourcing Programme (INSP).
“Their participation reflects the growing global recognition of halal certification as a mark of quality, traceability and ethical assurance for consumers worldwide, regardless of faith,” it said.
Malaysia’s Ambassador to France, Eldeen Husaini Mohd Hashim, said MIHAS is more than just a trade event, describing it as a global platform for innovation, sustainability, and quality.
“Halal is increasingly recognised worldwide as a value-based certification that ensures safety, cleanliness and integrity, not just for Muslims, but as a trusted system of quality control, traceability and ethical assurance for all consumers.
“I am delighted to see strong French participation this year, as Malaysia continues to build bridges across halal economies and create new opportunities for global partnerships,” he said.
Economic Counsellor at the Embassy of Malaysia in Paris, Sebastien Chan Yik Sing, said MIHAS serves as a strategic gateway beyond Malaysia to the broader ASEAN market of over 680 million people.
“French buyers can leverage MIHAS not only to source quality Halal products, but also to connect with the fast-growing ASEAN market through Malaysia’s trusted and well-established Halal ecosystem,” he said.
MATRADE also said that MIHAS recorded RM4.3 billion in sales and attracted over 43,000 visitors last year, while the 2025 edition aims to achieve RM4.5 billion in sales.
Organised by MATRADE under the Ministry of Investment, Trade and Industry (MITI), MIHAS is one of the world’s largest halal trade exhibitions, involving participants from over 90 countries.
The upcoming 21st edition, themed “Pinnacle of Halal Excellence,” will incorporate cutting-edge artificial intelligence (AI) tools through the MADANI Digital Trade (MDT) platform to enhance real-time sourcing, matchmaking, and trade connections.
More details are available at www.mihas.com.my.
-- BERNAMA
