Now, a novel in SMS format

New Delhi, July 14 (PTI) Tired of reading content in a
book format?

Now, mobile phones can be an alternative as a leading
publisher has come up with, what it claims, to be the first
work of fiction in the Indian subcontinent in SMS format.

According to HarperCollins India, Pinki Virani's "Deaf
Heaven" is the first literary cell-novel and an adult
audio-mobile book in the subcontinent.

The literary cell-novel will be made available in 90
SMSes and the adult audio-mobile book in two short-duration
downloads by Reliance Mobile.

"As publishers, we are always looking to expand reach
and to find innovative ways of creating synergy through
related media, so this is a first which will hopefully lead to
several other experiments in the field," says HarperCollins
India CEO P M Sukumar.

"Our cell phone novel will introduce an interesting
element to how novels are read; readers will get the entire
book condensed into a few SMSes. The concept that a novel can
also be 'read' via SMS and 'heard' at any time via voice
portals is itself an unique and innovative idea," says Krishna
Durbha, head (VAS) of Reliance Communications.

The novel, also published in classic book format, is a
story of optimism over a life-changing weekend, culminating on
the day of a total solar eclipse. PTI ZMN
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