'JAX Flavors' Initiative Transforms Diriyah’s JAX District into Gastronomic Destination

   Diriyah, September 11, 2025, SPA -- JAX District, Saudi Arabia's leading creative hub overseen by the Diriyah Biennale Foundation, announced the launch of JAX Flavors, a culinary initiative designed to celebrate the region's diverse food entrepreneurs while fostering innovation in Riyadh's evolving gastronomic landscape.
   Home to multidisciplinary artists, cultural organizations, and pioneering creative concepts, and the site of major cultural events such as the Diriyah Contemporary Art Biennale, JAX District is dedicated to incubating bold ideas and offering diverse audiences fresh and memorable experiences.
   The district now extends its cultural placemaking mission to culinary innovation. JAX Flavors provides emerging and established chefs from Saudi Arabia and the region with a dynamic platform to experiment with new concepts, reach new audiences, and become part of Diriyah's vibrant creative ecosystem.
   Seasonal activation welcomes a range of cuisines and approaches to food, from zero-waste food concepts and artisanal bakeries to street food innovations and full-service dining experiences. Selected concepts will operate within the industrial heritage site for 2-6 months, coinciding with major art, design, music, and fashion events taking place throughout the season.
   The program particularly encourages concepts that demonstrate meaningful community connections and a commitment to responsible sourcing practices. It seeks new propositions from emerging and established food concepts based in Saudi Arabia and the region, which embody regional authenticity.
   Priority will be given to concepts that demonstrate market uniqueness, strong storytelling around ingredients and sourcing, and a commitment to using high-quality ingredients with sustainable practices.  Successful applicants must demonstrate operational readiness.
   The application deadline is September 15. For more information and to submit your application, please visit https://jaxdistrict.com/jax-flavors.
   -- SPA