Riyadh to Host Second 2025 International MICE Summit (IMS25) in November

   Riyadh, October 07, 2025, SPA -- Riyadh will host the second edition of the 2025 International MICE Summit (IMS25) from November 26 to 27, with the participation of more than 2,000 government and industry leaders from around the world. The global event underscores the Kingdom’s position as one of the fastest-growing destinations for business events worldwide.
   Building on the success of its inaugural edition in 2024, which attracted more than 1,700 participants from 25 countries, IMS25 coincides with the Kingdom’s preparations to host Expo 2030 and the 2034 FIFA World Cup.
   Held under the theme “Public–Private Collaboration: Fueling MICE Growth,” the summit affirms its role as a global platform for communication and decision-making in the exhibitions and conventions sector. It also reflects the objectives of Saudi Vision 2030, which places economic diversification and human capacity development at the core of its strategy.
   Organized by the Saudi Conventions and Exhibitions General Authority (SCEGA), the summit provides a platform for participants to engage with the world’s fastest-growing events ecosystem. The Kingdom’s exhibitions and conferences sector is witnessing unprecedented transformation, driven by strategic investments that enhance its capacity to host major global events in the coming years.
   The two-day program will feature the participation of ministers, CEOs, and leading global investors, along with interactive sessions within the Innovation Zones and a future leaders platform in the exhibitions and conventions sector.
   -- SPA