Three O’Clock brings Vietnamese coffee to India’s billion-people market

Hanoi, November 11 (VNA) – Vietnamese coffee chain Three O’Clock has officially entered the Indian market with the simultaneous opening of its first three stores in Gurugram, Haryana state, marking the beginning of a six-store rollout planned for November and December this year.

This milestone on November 8 came 11 months after the signing of an international franchise agreement between Three O’Clock (a brand under the Teatime limited company) and its exclusive master franchise partner for the Indian subcontinent FranGlobal. Under the deal, FranGlobal will develop the brand in India, Nepal, Sri Lanka, and Bangladesh, committing to a minimum of 100 outlets within a decade. The initiative is part of Go Global Holdings’ franchise acceleration programme, designed to expand Vietnamese brands abroad.

The first three stores are strategically located in Gurugram’s bustling commercial hubs of Elan Epic Mall, AIPL Joy Central, and AIPL Business Club – areas known as India’s key centres for finance, technology, and premium healthcare services, attracting large numbers of young professionals, experts, and multinational corporations.

According to the rollout plan, FranGlobal will open a fourth outlet at AIPL Joy Gallery later in November, while a sub-franchise partner will launch the fifth store at Elan Miracle. By early December, Three O’Clock is expected to inaugurate its sixth location at Airia Mall, completing the first phase of its market entry into India’s vast consumer landscape.

Gaurav Marya, Chairman of FranGlobal, said India, where 65% of the population is under 35 years old, offers immense potential for international brands. The country’s rapidly growing coffee culture presents strong opportunities for new entrants.

FranGlobal aims to expand to 300 stores within five years, with plans to reach Gujarat and Telangana starting in early 2026, he added.

Marya praised Three O’Clock’s swift and professional execution, noting that the Vietnamese brand possesses robust operational management, clear franchising standards, and strong product localisation capabilities, placing it on par with major international coffee chains./.