Monsha'at Partners with RLC Global Forum and PNU to Launch NextGen Retail Initiative in Saudi Arabia

   Riyadh, December 15, 2025, SPA -- The Small and Medium Enterprises General Authority (Monsha'at) has partnered with the RLC Global Forum as a key entrepreneurship partner to launch the NextGen Retail Challenge, the first industry-led national initiative of its kind, in collaboration with Princess Nourah bint Abdulrahman University (PNU).
   Monsha'at will present the outcomes of the program, which are designed to develop entrepreneurs’ leadership and knowledge skills in this vital sector, during the next edition of the forum, scheduled for early February 2026 in Riyadh.
   The initiative aligns with Monshaat’s commitment to supporting innovation and accelerating business growth by equipping participants with practical tools and global expertise to enhance their competitiveness in a rapidly evolving market.
   The RLC Global Forum is a leading global platform that brings together a select group of retail leaders, innovators, and policymakers from around the world to discuss and shape the future of the sector.
   -- SPA