Americans ready to buy Indian, Chinese cars: Survey

Lalit K Jha

Washington, July 31 (PTI) Americans are ready to buy cars
from India and China, a survey in the US has revealed.

Results of the survey called 'Opportunity for Chinese and
Indian Brands in the USA' shows that 15 per cent of the new
car buyers in the US say they would consider purchasing their
next vehicle from China, and 11 per cent would consider buying
a car from India.

More than 30,000 buyers from around the country were
interviewed in this survey conducted by AutoPacific.

"As Hyundai and Kia have been on the American scene for
decades now, it's surprising that consideration for Chinese
and Indian brands would be about as strong as it is for the
Korean brands," automotive research firm AutoPacific President
and author of the study George Peterson said.

"It appears that buyers in America are willing to give
Chinese and Indian vehicles a chance right out of the box.
Understanding these consumers will be critically important to
the success of any newcomer," he said.

"Not only are a significant number of people willing to
consider Chinese and Indian brands, this group consists of
highly desirable buyers who would be coveted by any
manufacturer," Peterson said.

The study shows Chinese and Indian car considerers are
likely to currently own Japanese and Korean brands, indicating
that these brands may face a lot of competition from the new
entries, rather than domestic brands- Chrysler, Ford or GM.PTI
LKJ
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