ID :
77294
Thu, 08/27/2009 - 19:18
Auther :
Shortlink :
https://www.oananews.org//node/77294
The shortlink copeid
KADIN CHIEF : RI MUST ESTABLISH NATIONAL MARKETING COUNCIL
Jakarta, Aug. 27 (ANTARA) - A National Marketing Council (DPN) needs to be established to boost Indonesia's marketing activities overseas, Indonesian Chamber of Commerce and Industry (Kadin) chairman MS Hidayat said.
"Formation of a National Marketing Council should become a trade strategy to integrate Indonesia's export and trade promotion strategies overseas," Hidayat said here on Thursday after signing a Memorandum of Understanding on cooperation with PricewaterhouseCooper.
The DPN should be able to penetrate overseas markets and create new markets, he said.
The National Marketing Council should be also be able to respond to global trade challenges because the global economic crisis was not really over yet, he said.
Those sitting in the Council should be private businessmen or CEOs of private companies, and professionals of high integrity and dedication, he stated.
He said bureaucrats should not be included in the proposed council.
The DPN must implement promotional activities which later could help boost Indonesia's exports, he said.
Indonesia's promotion activities and exports had not been very successful so far because there was no coordination among the various institutions concerned, he said.
Countries such as Thailand and South Korea had already set up their own national marketing councils, he said.
According to Hidayat, he had received information that European countries and the United States wanted to increase their imports from Indonesia.
Therefore, Indonesia must be more aggressive in promoting its products overseas, he said. ***
"Formation of a National Marketing Council should become a trade strategy to integrate Indonesia's export and trade promotion strategies overseas," Hidayat said here on Thursday after signing a Memorandum of Understanding on cooperation with PricewaterhouseCooper.
The DPN should be able to penetrate overseas markets and create new markets, he said.
The National Marketing Council should be also be able to respond to global trade challenges because the global economic crisis was not really over yet, he said.
Those sitting in the Council should be private businessmen or CEOs of private companies, and professionals of high integrity and dedication, he stated.
He said bureaucrats should not be included in the proposed council.
The DPN must implement promotional activities which later could help boost Indonesia's exports, he said.
Indonesia's promotion activities and exports had not been very successful so far because there was no coordination among the various institutions concerned, he said.
Countries such as Thailand and South Korea had already set up their own national marketing councils, he said.
According to Hidayat, he had received information that European countries and the United States wanted to increase their imports from Indonesia.
Therefore, Indonesia must be more aggressive in promoting its products overseas, he said. ***
