Yonhap, SK Broadband agree on new-media partnership

SEOUL, Sept. 24 (Yonhap) -- Yonhap News Agency and second-largest Internet
operator SK Broadband Co. tentatively agreed Thursday to establish a partnership
in the new media arena, officials said.

The agreement calls for merging the capabilities of the two sides to form an
alliance to enhance the South Korean news agency's real-time news service by
creating a new-media platform that includes broadcast and video content in order
to aggressively respond to the changing media environment.
SK Broadband will work together with Yonhap to integrate its network
infrastructure in the field of Internet-protocol TV (IPTV) with Yonhap's content.

IPTV is fast emerging as a significant alternative to traditional ways of
watching television, allowing viewers to choose and view content interactively
via a broadband Internet connection.
ygkim@yna.co.kr
(END)

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