ID :
84797
Fri, 10/16/2009 - 19:52
Auther :

Yemen launches 2nd tourist campaign in Europe

SANA'A, Oct. 14 (Saba) - Yemen is to
launch on October 17th the 2nd largest tourist campaign in the European markets.
The Promotion Tourism Board said, in a press release, the campaign would include
the European cities Landon, Paris, Frankfort and Milan. It aims to introduce the
Yemeni
tourist characteristics in areas of culture, nature, history and civilization.
The campaign also aims to show the reality of security situation in the country and
the procedures Yemen has taken to rescue the tourist movements through holding
meetings
with key tourist and travel, public relation companies and media outlets.
Moreover, the campaign intends to mitigate the travel warnings for Yemen, which
have been issued base on false and inaccurate information.
Some of the procedures Yemen has taken to rescue tourist movements are establishing
a specialized unit to protect tourists, approving an automatic tourist vehicle
tracking
system, creating tourist emergency unit and establishing a specialized court to
speed up settle terrorist-related issues in addition to launching extensive
operations hunting
people suspected to have connections with such issues.
Tourism Promotion Board will be in London in the coming weeks, on the first leg of
its European Roadshow, which will also eventually travel to Italy, Germany and
France.
According to Travel Daily News website, Yemen's National Dance Academy will first
be stopping at London's Paddington Station for displays of traditional dancing
throughout
the day of Sunday 18th October.
The Board will be hosting an engaging Evening of Discovery at the London Millennium
Mayfair Hotel on Monday 19th October. The National Dance Academy will be making a
second
appearance alongside an impressive exhibit by leading Yemeni photographers.
Apart from the entertainment, the event will also feature a Q&A session where
would-be visitors and interested persons can learn about the various details of
visiting Yemen.
Also featured will be an exhibition by acclaimed photographers from the country, and
prizes for various contests held throughout the evening.
The events will also feature offers and deals from a number of British tours
operators offering packages to Yemen. Last year, around 9,000 British travelers
visited Yemen.
The Arab country welcomed a total of over 400,000 visitors.
UK spokesman for Yemen Tourism Promotion Board, Christopher Imbsen, has said UK
visitors to Yemen would be fascinated by the range of extraordinary experiences the
country
has to offer.
He adds that although Yemen is usually a choice for experienced travelers, with
many areas still being out of bounds for tourists, regular travelers will find a
lot to discover
in this land of mystery and adventure.
The event is open to journalists, travel and tourism professionals and others with
an interest in this Land of Mystery and Adventure.
The Board's UK team will be on hand to discuss study tour and press trip options for
tour operators, travel agents and journalists.
Three weeks later, Yemen's biggest ever delegation will be at London's World Travel
Market on 9th November for four days of events and meetings with leading tour
operators,
journalists and investors.
The board is trying to do its best to change the wrong image of Yemen in western
media due to some security events and warnings against unnecessary travel from
Europe to
the country.
Through such effective tourist participations, Yemen seeks to brief foreigners,
particularly Europeans, on developments in the country, including the security side
and what
actions had been taken to maintain security and stability which ensure the safety of
everyone in the country.
Yemen launched the first campaign in November 2007, which resulted in increasing
the coming tourists with an average reach 7 percent.
According to statistics, abut 404,497 tourists from different nationalities have
arrived in Yemen in 2008 compared to 378,361 people in 2007.
It is worth to mention that Yemen has received an award of the best tourist
destination in the world for adventure tourism and tourism for low-income families
in 2007 in
the Hong Kong Travel Forum in China held on June 14 - 17.
AF/AF


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