Security of Yemen considered main challenge for marketing tourism in Europe

MILAN, Italy Oct. 28 (Saba)-Security issues and low tourism promotion for Yemen in Europe were main challenges facing the process of marketing for tourism in Yemen, European tourism agents for Yemen said on Wednesday.

In their remarks to Saba, the agents
wished further
European support for efforts of the Yemeni government to enhance security and
stability as well as persevering its unity. They also highlighted the Yemeni
historical heritage
and tourist sites, saying that the security warnings prevent the European tourists
to visit Yemen.They urged Yemeni official concerned bodies to double their efforts
in field
of tourism promotion in Yemen and its tourist products in European cities.Role of
the Yemeni ministry of tourism to do such campaigns was not enough and needs for
further
cooperation of security and diplomatic bodies in the country, the agents
said.Meanwhile, Yemen ambassador to Italy Shaya Zindani affirmed the importance of
enhancing coordination
between the two Yemeni Ministries of Foreign Affairs and Tourism to promote tourism
sector in the country.The ambassador's statement came on the sideline of Yemen's
second
tourism promotion campaign in EuropeThe campaign was organized by the Tourism
ministry, the Tourism Promotion Board and the Italian Interview Firm for Public
Relations.Many
activities including folklore dances and artist events took place in the Temporary
Shop Hall in Milan that were attended by chairman of the Tourism Promotion Board
Ahmed
al-Bail and interested Italians.
A photo gallery of Yemen was opened at the hall including photographs picked from
around Yemen. The campaign was launched on 18th October to promote Yemen tourism in
London,
Paris, Milan and Frankfort. The first campaign was launched in November 2007.AH