ID :
86933
Fri, 10/30/2009 - 23:20
Auther :

Sony in red for April-September, trims annual loss forecast

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TOKYO, Oct. 30 Kyodo -
Sony Corp. said Friday it booked a group net loss of 63.4 billion yen for the
April to September period on sluggish consumer spending and a stronger yen, but
trimmed its full-year loss forecasts on accelerated cost-cutting efforts.
For the whole of fiscal 2009 through next March, the Japanese electronics giant
now anticipates a group net loss of 95 billion yen, against an earlier 120
billion yen, and nearly halved its operating loss forecast from 110 billion yen
to 60 billion yen.
The company boosted its outlook as it eked out an operating profit at its key
consumer product segment thanks to high-profit devices like video cameras, but
Sony's Chief Financial Officer Nobuyuki Oneda said he still feels cautious
about the year-end shopping season.
Sony remained in the red at the operating level for the fourth consecutive
quarter with sales of its Bravia liquid crystal display televisions and Vaio
personal computers, hurt by the economic downturn, the yen's rise, and fierce
price competition with foreign rivals.
For the first six months of the business year, Sony also logged an operating
loss of 58.29 billion yen, compared with a year-earlier profit of 84.49 billion
yen. Its sales were down 19.5 percent to 3.26 trillion yen, dragged down also
by its struggling mobile phone joint venture -- Sony Ericsson Mobile
Communications AB.
The electronics maker sold 6.5 million units of Bravia TVs, against a
year-earlier 6.8 million units. Oneda admitted the first-half results were
behind schedule but promised to meet its annual sales target of 15 million
units by possibly pushing forward the launch of new models.
Sony said about 145 billion yen in operating profit was also wiped out by the
yen's sharp rise during the April to September period. The U.S. dollar traded
on average at 94 yen and the euro 132 yen, against a year-earlier 105 yen and
161 yen, respectively.
The company assumes the dollar at around the 90 yen level and the euro at the
130 yen level for the October to March period.
But Sony, which competes with Nintendo Co. in the home videogame market, saw
some bright spots with July-September sales of its PlayStation 3 game consoles
increasing to around 3.2 million units, from a year-earlier 2.4 million units,
as demand surged following a price cut last month.
Sales of its music products were also strongly boosted by Michael Jackson
albums following his death in June.
The company added that the first-half losses were smaller than expected as it
pushed through broad-ranging restructuring measures including a reduction in
workforce, suppliers and plants.
Sony booked 32.8 billion yen in restructuring costs for the second quarter and
said it now anticipates 130 billion yen in restructuring charges, against an
earlier projected 110 billion yen, for the whole fiscal year.
''The restructuring of our business structure is progressing smoothly on
schedule,'' Oneda said.
==Kyodo
2009-10-30 23:39:42


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