Samsung, Microsoft to collaborate on marketing power-efficient products

By Lee Youkyung
SEOUL, Nov. 2 (Yonhap) -- Microsoft Corp., the world's largest computer software
company, and Samsung Electronics Co., the world's top memory chip maker, will
embark on a joint marketing campaign to promote the combined use of their
products, the companies said Monday.

Steve Ballmer, chief executive officer of Microsoft, had a meeting with Lee
Yoon-woo, vice chairman of Samsung, in Seoul to discuss ways to promote
environmentally friendly products from their firms, according to Samsung.
The top executives agreed to encourage personal computer users to simultaneously
use Microsoft's newly released Windows 7 operating system and Samsung's
40-nanometer DDR3 dynamic random access memory (DRAM) chips to reduce power
consumption and increase efficiency.
"The 'Green IT' collaboration effort between the world's number one memory
company and the world's number one software company is expected to contribute to
the revival of IT markets that have been depressed by the economic downturn,"
Samsung said in a statement.
Samsung also announced that it will be adopting Microsoft's new operating system
at its offices worldwide in 2010.
ylee@yna.co.kr
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