ID :
93113
Fri, 12/04/2009 - 08:57
Auther :
Shortlink :
https://www.oananews.org//node/93113
The shortlink copeid
Sony readies for battle with Samsung with 3D TVs, online service+
TOKYO, Dec. 3 Kyodo - Sony Corp. Chairman Howard Stringer said Thursday the company hopes to regain its competitive edge in the global television market now driven by South Korea's Samsung Electronics Co. with the launch of three-dimensional TVs and
expansion of its online services.
''The battle (with Samsung) has lots of opportunities for victory in the near
future,'' Stringer, who has been doubling as president since April, said in a
group interview in Tokyo.
Stringer admitted Sony, which makes Bravia liquid crystal display TVs, has
lagged behind Samsung and other rivals in a fierce price competition, citing
disadvantages like the stronger yen and high labor costs.
In a business plan outlined last month, the company has pledged to restore
profitability to its core television and game businesses by the year ending in
March 2011 and is pinning hopes on creating new demand through the debut of 3D
TVs and games next year.
Stringer also emphasized that the company will make a comeback as it makes
strides in merging its strengths in both software and hardware, a goal the
Welsh-born chief executive has repeatedly pledged since taking the helm of Sony
in 2005.
Sony plans to expand its online PlayStation Network services from next year to
enable the online distribution of games, music, video and other content to TVs,
personal computers and other Sony-made products, comparable to rival Apple
Inc.'s iTunes.
''It took Steve Jobs a long time to create iTunes,'' Stringer said, referring
to Apple's chief executive officer. ''It's taken me a long time to get the
organization committed to the idea of integrated approaching to solving our
problems.''
Earlier this year, Stringer overhauled the company's management team, bringing
in younger officials for higher up positions to enable speedier decisions by
combining outstretched group operations.
''I think I've achieved more in the last eight months than I have in the last
four years,'' he said. ''It was a sea change in the way Sony learned to work
together.''
Stringer added Sony enjoyed strong sales in the Thanksgiving season of TVs, PCs
and PlayStation game consoles and expects the trend to continue till the
Christmas shopping season. The months ahead are still murky for the company as
it anticipates a group net loss of 95 billion yen for the current business year
through next March.
==Kyodo
2009-12-03 23:15:42
expansion of its online services.
''The battle (with Samsung) has lots of opportunities for victory in the near
future,'' Stringer, who has been doubling as president since April, said in a
group interview in Tokyo.
Stringer admitted Sony, which makes Bravia liquid crystal display TVs, has
lagged behind Samsung and other rivals in a fierce price competition, citing
disadvantages like the stronger yen and high labor costs.
In a business plan outlined last month, the company has pledged to restore
profitability to its core television and game businesses by the year ending in
March 2011 and is pinning hopes on creating new demand through the debut of 3D
TVs and games next year.
Stringer also emphasized that the company will make a comeback as it makes
strides in merging its strengths in both software and hardware, a goal the
Welsh-born chief executive has repeatedly pledged since taking the helm of Sony
in 2005.
Sony plans to expand its online PlayStation Network services from next year to
enable the online distribution of games, music, video and other content to TVs,
personal computers and other Sony-made products, comparable to rival Apple
Inc.'s iTunes.
''It took Steve Jobs a long time to create iTunes,'' Stringer said, referring
to Apple's chief executive officer. ''It's taken me a long time to get the
organization committed to the idea of integrated approaching to solving our
problems.''
Earlier this year, Stringer overhauled the company's management team, bringing
in younger officials for higher up positions to enable speedier decisions by
combining outstretched group operations.
''I think I've achieved more in the last eight months than I have in the last
four years,'' he said. ''It was a sea change in the way Sony learned to work
together.''
Stringer added Sony enjoyed strong sales in the Thanksgiving season of TVs, PCs
and PlayStation game consoles and expects the trend to continue till the
Christmas shopping season. The months ahead are still murky for the company as
it anticipates a group net loss of 95 billion yen for the current business year
through next March.
==Kyodo
2009-12-03 23:15:42
