LG aims for 15 percent of global TV sales this year

LAS VEGAS, Jan. 9 (Yonhap) -- South Korea's LG Electronics Inc. aims to solidify
its position as the world's second-largest producer of televisions after
thwarting competition from Japanese competitor Sony Corp., its executive said
here Saturday.

LG Electronics has set its annual global sales target for flat-panel TVs at 29
million units, said Simon Kang, president of LG Electronics' Home Entertainment
Company.
Kang made the forecast while meeting with reporters on the sidelines of the
International Consumer Electronics Show now under way in Las Vegas.
LG Electronics overtook Sony as the world's number two television maker in the
second quarter of last year, when its quarterly global sales topped 16.2 million
units of liquid crystal display and plasma display panel TVs.
The company aims to sell a total of 25 million units of flat-panel TVs in 2010,
including seven million LCD TVs with light emitting diode-backlights, increasing
its worldwide market share to 15 percent from 11 percent last year.
LG Electronics, at the same time, intends to boost sales of PDP TVs to four
million units by expanding sales in emerging markets, including Asia, Middle East
and Central and South America.
"Going forward, the TV industry will no longer compete along basic features such
as slimness and image quality," said Kang. "We expect the TV to evolve into a
center for smart living beyond its status as a simple display device. We're
moving away from merely 'watching TV' towards an era of 'using TV'."
LG's network video players will offer consumers convenient access to a virtually
endless array of entertainment options with the largest variety of content for
consumers, according to LG officials.
ygkim@yna.co.kr
(END)

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